2018 Case companies



Heineken – Blockchain case

Innovation plays a key role in our company success. In 2010 we set ourselves the challenging ambition to double our innovation rate by 2020 – meaning that 6% of our sales will come from new innovations. We are well on track by bringing consumers relevant developments that they love – and are committed to continue to do so.

We believe that great ideas and innovative solutions can come from anywhere: not only from our own people, also from our consumers, our suppliers or other external sources. That is why we want to structurally connect and collaborate with innovators from outside HEINEKEN.



Jacobs Douwe Egberts – AI case

A global coffee & tea company, serving consumers in more than 120 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia.



Miele – Internet of Things case

Miele is a German manufacturer and aims to manufacture the highest-quality domestic appliances and commercial equipment in the world. Miele exports products to global markets and is represented in 47 countries.



RedeMob – Big Data case

A Brazilian public transport company. They are an Android developer that has been active since 2013. The current app portfolio contains 4 apps, all of which are listed in the category “Maps & Navigation”. Two of the most important apps from REDEMOB Consórcio are SiMRmtc and Olho no Ônibus Rmtc. Both of them are highly ranked on Google Play.