2018 Event

What was it?

  • Real life business cases from corporations and startups
  • Inspiring speakers talking about life-improving technologies and innovations
  • Workshops to develop your professional skills and creative thinking
  • Networking with students from well-known business schools and speakers from companies
  • King’s Day party at the end of the event!

‘You can either watch it happen or be part of it’  – Elon Musk

The Amsterdam MBA Challenge – April 2018

In April 2018, Amsterdam Business School hosted its first business case competition. The Amsterdam MBA Challenge was an opportunity for the next generation of business leaders to make a difference through innovative disruptive technologies.

The event welcomed international students from different business schools from all over the world. A total of 16 teams participated in 4 different case topics. Each topic was provided by a different company.

Multinational companies based in Amsterdam as well as start-ups joined the event to discuss about innovative technologies that disrupt the status-quo. Finally, after the event, the participants witnessed Kingsday celebrations at Amsterdam during the weekend.

Kings day

The King’s official birthday (King’s Day, Koningsdag) in the Netherlands is celebrated each year with parties, street markets, concerts and special events for the royal family on April 27.

King’s Day (formerly Queen’s Day) festivities invite locals and visitors alike to soak up Amsterdam’s open-air fun. In the streets, canals, parks and everywhere in between, the city is bursting with orange as Amsterdammers enjoy the biggest street party of the year.

King’s Day is a public holiday but certainly not a day of rest. The Dutch, expats and tourists alike flock to Amsterdam for a day of celebration. The fun traditionally begins on the eve of the big day (King’s Night) with the carnival atmosphere continuing throughout the city on King’s Day. DJs play parties on public squares, brightly decorated boats fill canals and live music spills onto streets from cafe patios.

Never has gridlock traffic been so much fun! On King’s Day, thousands of brightly decorated boats pack the narrow Amsterdam canals. The next best thing to being on one of the boats is watching – and dancing – from one of the many bridges.


The event took place at the Amsterdam Business School. Amsterdam, also called Europe’s start-up capital. Amsterdam allows you to become dazzled by its culture that breathes creativity and openness that has been so characteristic of the city’s citizens for centuries. This dam, from which the city takes its name, turned the area into a perfect trans-shipment harbour, and this resulted in Amsterdam quickly becoming one of the largest and most prosperous cities in Europe.

In addition to the psychological component of creativity and openness, there is also a physical factor: the scale of the city. Despite the growth of the past few centuries, the spatial arrangement of Amsterdam is still influenced by human considerations, such as the fact that almost all locations are accessible on foot or by bike. Add to that the large English-speaking population, excellent international accessibility via nearby Schiphol Airport and the overall availability of exceptionally fast Internet, and you understand precisely why so many innovative digital products and services see the light of day in Amsterdam.

Moreover, the Dutch capital is an attractive and affordable place to live, compared to other European capitals. ‘One of the biggest advantages Amsterdam has in the tech world is that it’s a place where people want to live – and can actually afford to, even on a startup budget,’ writes TechCrunch, an online publisher of technology industry news.

The ABS is located in the booming East part of the city. East Amsterdam is where the action’s at – the former down-at-heel quarter with once-shady Javastraat at its heart is now buzzing with some of the most exciting bars, restaurants, and places to hang out.


The program during the two days of case competition was divided into working on a real-life case and an educational part.

The first part, the real-life business case, served four topics of disruptive innovative technologies – Artificial Intelligence, BlockChain, Virtual Reality and Big Data. Four teams of four people competed with each other to provide the participating company with the best solution possible at the end of the second day.

The second part consisted of experienced speakers of the different industries, speaking about the struggles, trends and future solutions that industries are facing.

The two parts were planned in such a way in order to have a variety of events during these two days.

Each day ended with the classic dutch ‘Borrel’ – drinks and snacks – which allowed participants to network with the different companies present.